d you rate your firm on its awareness, motivation and ability with respect to launching or responding to competitive initiatives in your market place?...

How would you rate your firm on its awareness, motivation and ability with respect to launching or responding to competitive initiatives in your market place?  Would you classify your firm as a first mover, a second mover, or a late mover? Explain how this type of information finds its way through your firm to your department. 

200 Words please