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QUESTION
Daisy Arabella only
C. PART THREE - BUSINESS STRATEGY
- Provide business situation analysis –
- Description of target product
- Company resources to be used for international activity
- Competitive situation in the industry
- Identify and justify an international strategy
- Identify and describe strategy performance measurements
D. PART THREE - FINAL POINTS
- Overall format of document –
- Executive Summary (5 paragraphs maximum)
- Introduce your business
- Describe the international challenge
- Summarize your recommendations
PART THREE
D. MARKET AUDIT & COMPETITIVE MARKET ANALYSIS
E. PRELIMINARY MARKETING PLAN
