Data Gathering and Analysis

For this assignment, you will examine the use of qualitative data for a business scenario.

Review Cooper and Schindler's 2008 article, "Starbucks, Bank One, and Visa Launch Starbucks Card Duetto Visa," located in Resources, and address the following components in your assignment:

• Answer discussion questions 2 and 4 at the end of the case.
• Describe any ethical issues that should concern Starbucks about this initiative.
• Summarize the use of qualitative data to support business decision making. Consider different types of qualitative data collection and analysis methods and the ways in which they can support business decision making and strategies.

Assignment Submission

Create all of your answers in a single Microsoft Word file (submitted as a .docx file). Be sure to include graphs or tables where helpful and make sure all of your final answers address all parts of this scenario.

Submit your report to the assignments area for grading. Please note that assignments must be submitted to the assignments area for grading. Work e-mailed or otherwise presented cannot be graded in accordance with Capella Grading Standards. Because of the nature of statistics-based assignments, your instructor cannot give feedback on drafts of your work. Instead, if you have questions as you complete assignments, you are encouraged to attend the weekly supplementary instruction sessions or to consult the archived sessions for suggestions. Refer to the scoring guide prior to submission to ensure you meet all evaluation criteria.