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QUESTION

Data Weekly Gross Revenue ($1000s) 96 90 95 92 95 94 94 94 Televison Advertising ($1000s) 5.0 Newspaper Advertising ($1000s) 1.

Refer to Chapter 15 accompanying datafile [Showtime] in your required textbook.  Please read this test question carefully as the content may have changed. e owner of Showtime Movie Theatres, Inc., would like to estimate weekly gross revenue as a function of advertising expenditures.  Historical data for a sample of eight weeks is listed in the datafile accompanying this problem.

Develop an estimated regression equation with the amount of television advertising as the only independent variable. 

a.y hat = 88.6 + 1.6x

b.y hat = 1.30 + 2.29x1 + 83.23x2

c.y hat = 83.23x1 + 2.29x2 + 1.30

d.None of the above

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