David Bart, General Manager of the Plaza Inn, received a letter from the hotel association of which the Plaza Inn was a member.

David Bart, General Manager of the Plaza Inn, received a letter from the hotel association of which the Plaza Inn was a member. The letter stated that the hotel's service levels did not measure up and that the front desk and reservations, two critical departments, received the worst ratings among all of the association's properties. Unless the management of the Plaza Inn could submit a plan for guest service improvement and pass the next inspection scheduled in six months, its membership would be rescinded. In fact, at the Plaza Inn, the inability to efficiently expedite phone calls and respond to guest needs was troubling to Bart, not only from a guest service perspective, but also from the standpoint of lost revenue.

QUESTIONS :

1. What structural change is indicated at the Plaza Inn?

2. How could the Plaza Inn develop a collaborative strategy?

3. How could technology help solve the problems at the front desk?

4. What changes in culture are needed at the Plaza Inn?