DB

Describe the process you plan to use to conduct research, identify findings, and develop the project that is due in Unit 5.

• Present a brief outline indicating how you intend to organize the project deliverable. 

Review the processes and outlines of other students, providing objective feedback that will help strengthen the effectiveness of their efforts and the quality of the finished product.

UNIT 5 QUESTIONS           3-5 pages excluding cover, abstract, and reference pages Due Date is 7/17/2017

Research Project: Select a company in the health care industry that operates inAtlanta Ga area. Research a recent marketing campaign executed by the company, and address the following:

• Explain the target market and the objective of the marketing campaign.
• Analyze the elements of the campaign based on the 4 Ps of marketing (product, price, placement, promotion).
• Evaluate the plan’s effectiveness.
• Recommend 2 additional marketing actions that would supplement the company’s existing campaign.

NOTE: You need to support your work with at least 4 academic or professional peer-reviewed sources that were published within the past 5 years.