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QUESTION
Define and source the push channel control strategy and the pull channel control strategy. Then choose a case study from the...
Define and source the "push channel control strategy" and the "pull channel control strategy."
Then choose a case study from the two listed below. Recommend either a push or pull channel control strategy and provide a rationale for your choice. Also, recommend marketing tactics for your choice. Note: Marketing "tactics" are the promotion activities that you would implement to support your strategy.
CASE ONE:
