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Define the major types of retail operations utilized by Barnes amp; Noble. Did the development of the "superstore" change its primary type of retail...
- Define the major types of retail operations utilized by Barnes & Noble.
- Did the development of the "superstore" change its primary type of retail operation? Explain.
- Explain how the "atmospherics" of Barnes & Noble serve the perceived needs/wants of the consumer. Do the atmospherics serve Barnes & Noble, Inc.?
- How did the growth strategies of the 1990s differ from the 2000s?
- Was the re-assignment of resources from bricks & mortar store operations to barnesandnoble.com a good decision? Explain your opinion or cite research to support your answer.