Describe the industry disruptions that Zip is confronted with? Why should Diamond conduct a MOST Analysis? What are the factors influencing customer expectations? What are the ways in which Zip can ap

Describe the industry disruptions that Zip is confronted with?

Why should Diamond conduct a MOST Analysis?

What are the factors influencing customer expectations?

What are the ways in which Zip can apply strategic piggybacking?

Examining competitive forces, discuss Zip’s options for growth and expansion?

Should Zip seek a partnership with its main competitor?

In what ways can Zip benefit from new branding?

What are recommendations do you have for Diamond?