Describe the organizational culture at Southwest Airlines. What role did Southwest's founder Herb Keller play in the development of the culture?

Describe the organizational culture at Southwest Airlines. What role did Southwest's founder Herb Keller play in the development of the culture? How does the culture at Southwest distinguish the airline from its competitors? 

Does Southwest's unique culture "fit" with Southwest's competitive strategy? In other words, do certain aspects of the culture contribute to the company's ability to executive its corporate-, business-, and functional-level strategies effectively? Explain.