Describe the pricing strategies of McDonalds/Burger King and SmashBurger? What does pricing communicate to consumers about each brand?

1. Describe the pricing strategies of McDonalds/Burger King and SmashBurger?
2. What does pricing communicate to consumers about each brand?
3. When choosing a casual restaurant serving burgers, what elements do you value and why? Price, taste, ambiance, speed/quality of service?

http://media.pearsoncmg.com/ph/bp/bp_mylabs/akamai/2012/ABC_News/GMA-10-10-14-Fast-FoodDiscountWarsBattleoftheChickenNuggets.html

https://mediaplayer.pearsoncmg.com/assets/2013-intro_biz-Smashburger_Web__Complete