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QUESTION
Describe the three types of risk we introduced in class - performance, reliability, and fit. Provide a definition for each, as well as a scenario in...
Describe the three types of risk we introduced in class - performance, reliability, and fit. Provide
a definition for each, as well as a scenario in which a consumer faces that type of risk.
Expand upon the scenario you described for fit risk in Part A - what tool might a marketer use
in order to eliminate fit risk in that situation?
