Description of the Market Opportunity:

I need help in developing my business plan for expanding my in-home daycare to multiple locations.

Description of the Market Opportunity:

This is where you describe the market problem you perceive and speculate on how much market demand could be generated by this problem. Don't describe your solution to the problem - your business idea - just describe the problem that consumers are having.

• Show examples of the problem you perceive.
• Speculate on how broad-ranging this problem may be
• Indicate the nature of the difficulty this problem creates for consumers.
• Suggest how a solution for this problem could better the consumers' situation