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QUESTION
Develop a short analysis of the value of this website: Sports and Fitness Industry Association. (2013). SFIA . Retrieved from http://www.org...
- Develop a short analysis of the value of this website: Sports and Fitness Industry Association. (2013). SFIA. Retrieved from http://www.sfia.org specifically in gathering information on REI.
- How might these secondary sources be used to develop an integrated marketing plan? What are the limitations of the identified sources?
- How valuable would their information be in developing a marketing plan that would contribute to the company's economic success? What are potential limitations of these sources for this purpose?
