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QUESTION

Different ads have different appeals, in summary we could categorize them intoRational

Different ads have different appeals, in summary we could categorize them into

  1. Rational

appeals: show the desired benefits such as function, quality, economy, etc.

Emotional appeals: use positive emotions such as love, pride, joy, and humor. (Be careful with negative emotions such as fear, guilt, and shame).Moral appeals: directed at the sense of "right" and "wrong."

Please answer the following two questions

1) Please use youtube.com or the companies' websites to find a real world ad clip for each appeal, and post their links here. 

2) For each clip, please evaluate the ad. 

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