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QUESTION
Differentiation means that A) the firm should aim its efforts at a target market that is different from a target market that a competitor would find...
27. Differentiation means that A) the firm should aim its efforts at a target market that is different from a target market that a competitor would find attractive. B) a firm's marketing mix is distinct from and better than what is available from a competitor. C) a firm uses its resources in a different way than competitors use their resources.
