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Digitally it is possible to qualitatively measure public relations efforts and output versus input ratio. As the PRSA suggests five ways to measure...
Digitally it is possible to qualitatively measure public relations efforts and output versus input ratio. As the PRSA suggests five ways to measure your digital foot traffic. Having people specifically allocated to count and measure the number of times people liked content, the amount of times seen versus the amount of times URL clicked. Comparing these numbers to the companies digital footprint, i.e. how many posts do you have in relation to the amount of views/likes. As well as having people monitor your social media mentions, listen to people and their comments. Without consumers you have no business! And finally how long your content is being circulated, for example for how many days are there digital traffic per post.
Doing all of this will ensure a better understanding of the individuals who are interested in your company and what your missing if you're trying to expand your demographic.
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