Directions: Read the Challenge Case pertaining to Zappos Doesn't Sell Shoes-It "Delivers WOW" (see Readings and Resources above) from page 368 of...

Directions:

1. Read the Challenge Case pertaining to Zappos Doesn't Sell Shoes-It "Delivers WOW" (see Readings and Resources above) from page 368 of your textbook.
2. Answer the questions in Cases: Zappos Doesn't Sell Shoes-It "Delivers WOW" on page 385 of your textbook BEFORE to reading the rest assigned chapters. Record your answers.
3. Then read chapters 8, 9, and 16 of your text.
4. After reading chapters 8, 9, and 16 of your text, go back and answer the questions on page 385 again. Record your answers. 
5. Write and submit a four-paragraph analysis of the pre and post answers you completed.

• Did you change any the way you answered the questions? Which ones and why?
• Which answers didn't change? Why do you feel you are correct in the way you answered the questions?
• Are there any answers you are unsure about? Which ones and why?
• In your opinion, did the chapter readings help you answer the questions? Why or why not?