Discuss about Adidas company and what you believe to be their competitive strategy using the features of the 5 genericstrategies:-The five generic competitive strategies you will learn about this week

Discuss about Adidas company and what you believe to be their competitive strategy using the features of the 5 genericstrategies:-The five generic competitive strategies you will learn about this week include: (1) Broad Low-Cost, (2) Focused Low-Cost, (3) Broad Differentiation, (4) Focused Differentiation, and (5) Best-Cost.

• Describe how resources and capabilities are critical to competitive advantage.
• Examine the five generic strategies.
• Demonstrate an understanding of key strategic terminology.

What generic strategy is Adidas using? Provide support for your choice of generic strategy from an external scholarly/peer reviewed source and from our week's coursework.

Additionally, choose a rival company and describe what generic strategy they are using. (should discuss about a rival company with company information and their generic strategies being used. For generic strategies list refer to the above 5 listed.)

What strategy might Adidas use to improve their competitive sustainability?Explain why?

Answer should be250-300 words. Sources require in-text citations and must be incorporated into the body of the post in addition to a full APA citation at the end of the post.