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Discuss GE's B2B marketing Strategy. why has the company has been so successful over the years at targeting such a large business audience? Have "ecomagination" and healthmagination" successfully com
Discuss GE's B2B marketing Strategy. why has the company has been so successful over the years at targeting such a large business audience? Have "ecomagination" and healthmagination" successfully communicated GE's focus on its newer endeavor? why or why not?