Discuss in three well coordinated paragraph the role of social media in e-commerce.

Discuss in three well coordinated paragraph the role of social media in e-commerce. According to Oyza and Edwin (2015), social media has proven to be as effective or more effective than more traditional marketing methods. In some ways, social media has disrupted marketing as we know it. Discuss how savvy businesses can harness social media to encourage business success. What are the challenges they face? How do businesses 'keep up' in an environment that changes so rapidly?

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