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QUESTION

Discuss the five strategic positioning alternatives that are open to companies pursuing global market expansion for their products.

Discuss the five strategic positioning alternatives that are open to companies pursuing global market expansion for their products. This discussion should focus on the various combinations of product/communication strategies available to global marketers. Identify when it is appropriate to use each of these strategies? Cite product example for each of the five strategic positions in a global market expansion for a product.

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