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QUESTION

Discuss the following formula (not in numbers, but from an organizations perspective in the decision-making processes). Expected payoff = (probability of rivals matching x size of loss from price cuts

Discuss the following formula (not in numbers, but from an organizations perspective in the decision-making processes).

Expected payoff = (probability of rivals matching x size of loss from price cuts) + (probability of rivals not matching x gain from lone price cut) p. 248

No need to explain the full formula, just pick a segment and run with it.

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