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QUESTION

Discuss the statement “Marketers don’t create needs; needs preexist marketers.” Can marketing efforts change consumers’ needs? Why or why not? Can they arouse consumer needs? If yes, how?

 Discuss the statement “Marketers don’t create needs; needs

preexist marketers.” Can marketing efforts change consumers’

needs? Why or why not? Can they arouse consumer

needs? If yes, how?

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