Discuss the various challenges faced by companies that use the brand management system when organizing for advertising and promotion.

1. Discuss the various challenges faced by companies that use the brand management system when organizing for advertising and promotion. What are some of the things that marketers can do to address these problems and ensure that their brand managers are keeping abreast of external changes occurring in the market?

2. Discuss the pros and cons of using an in-house advertising agency. What are some of the reasons why companies might change from using an in-house agency and hire an outside agency? 3. Discuss how technology and the emerging role of digital and social media are impacting the role of brand managers. What types of skills are needed to be successful brand manager today? What can companies do to train brand managers so they can keep up with the changes occurring in digital and social media?