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Discuss under what conditions a company might consider using price cuts or price increases.
· Discuss under what conditions a company might consider using price cuts or price increases.
· Compare and contrast the advantages and disadvantages of standardized global marketing and adapted global marketing.
· Why should a mission statement be market oriented instead of product or technology oriented?
· Marketers can obtain needed information from internal data, competitive marketing intelligence, and marketing research. Compare and contrast each of these.
· Explain why, according to the authors of your text, the four Ps concept of the marketing mix takes a seller's view of the market, not the buyer's view. How should marketers consider the buyer's view?
