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Discussion
https://www.youtube.com/watch?v=GYkb6vfKMI4
ARTICLES ARE ATTACHED.
I NEED AROUND 200-250 WORDS
Based on the above articles about IDEO, and the video , what do you feel is the “value add” that they bring to the business world? Why is such a force needed in business these days? What action is your company taking to drive innovation and research?