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- How do Amazon.com’s logistics and supply chain management activities help the company create value for its customers?
- What systems did Amazon develop to improve the flow of products from suppliers to Amazon distribution centers?
- What systems improved the flow of orders from the distribution centers to customers?
For your final discussion topic, I’d like to hear your opinion. We can all agree that each of the four Ps are critical marketing considerations. That said, which one (product, price, promotion, or placement) is the most important and why? Make a strong case for your decision.