discussion 7

In this module, we have outlined the five most common modes of international market entry: exporting, licensing and franchising, acquisition, partnering (or strategic alliance) and establishing a new subsidiary. Each entry mode has advantages and disadvantages, and by understanding these, organizations can avoid the high costs of establishing operations in a new international market.

For this discussion activity, respond to the following prompts:

• Research one organization that has expanded into an international market (crosses national borders) and outline how this organization entered this new market.
• Identify the specific mode of entry that the organization used.
• What were the organizational advantages or disadvantages of using this mode?
• Has this organization been successful?

In response to your colleagues:

• Compare and contrast some of the specific details of your selected organization’s mode of entry in comparison with your colleagues’ organizations.
• Looking at your peer's organization, can you recommend a different mode of entry that would have been more successful?

Things to Remember!

• Post a 2 to 4 paragraph discussion post (300 words minimum). Justify your explanations by including in-text citations and your references in APA format as applicable.
• Post your primary response on the discussion board. Be sure to review your writing for grammar and spelling before posting. Read any postings already provided by your instructor or fellow students.
• Read and respond to your classmates. Remember to read the feedback to your own major postings and reply to it throughout the module.

Use the EC Library resources to properly cite your work: