Discussion Board – Product DifferentiationProduct differentiation is a strategy that relies on differences in products or processes affecting perceived customer value. For this discussion forum, defin

Product differentiation is a strategy that relies on differences in products or processes affecting perceived customer value.

For this discussion forum, define the product difference between two similar yet competitive brands (e.g. Coca-Cola and Pepsi, Kleenex and Puffs, Heinz Ketchup and Hunts Ketchup).

Discuss what makes your product choice different to include product image, price premium, technology, and generic brands.