Discussion: I have found an article that I think will work but I'm not sure.

Discussion: Pricing―One of the 4 P's

I need help with these question please. I have found an article that I think will work but I'm not sure. I am including the URL for it (if it won't work I'm not sure what other article to use for this). https://www.forbes.com/sites/keithlevy/2011/11/30/price-marketings-most-delicate-p/#599a62f4397f

• Discuss the key purpose of the article in relation to the pricing component of the Marketing Mix.
• Identify two pricing concepts that you learned from reading this article.
• From the perspective of a professional, what impact does the information on pricing in this article have on the marketplace?
• From the perspective of a consumer, what impact might the pricing concepts in the article have on the buying decisions of consumers?
• How might this information on pricing affect you personally?