Discussion on Case 6: Dell Inc. in 2008 (C-115). Students will address the following: Discuss how Dell has become the global market leaders in PC's.

Students will address the following: Discuss how Dell has become the global market leaders in PC’s. Discuss Dell’s strategy and business model including build to order and direct sales strategy. Discuss if Dell should expand into new products, and if so, what products? Discuss Dell’s customer service and technical support and whether or not it yields satisfied customers. Discuss whether or not Dell’s strategy can be supported over time thus, providing a sustained competitive advantage in the marketplace.