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This response has to reference and cite out out the book attached. I talk about Alkaline water and ph balace and health benfits..but couldnt really get into details since I din't have any compeitors to compare. If you want to continue with this you can probably go with suppliers of the alkaline water. If not chose difference company to referece. This ask to reference your company which is customer service for call center.

Let’s apply the lesson learned from the material to your place of work. How secure is your company’s Moat? Comment specifically on at least three of the following five areas of analysis that you feel are most critical in defining the relative strength of your Moat: Porter’s Five Forces, Barriers to Entry, Rivalry, Disruption and Disintegration, and Brand. In addition, since Moat trends are always fluid, which direction is your Moat moving? Is it becoming wider or narrower?

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