Discussion Week 4

"Business-Level Strategy" Please respond to the following:

• From the first e-Activity, assess your satisfaction with the company you researched and make recommendations about how that company could modify its business-level strategy to both increase your overall level of satisfaction and to attract new customers. Provide specific examples to support your response.
• Analyze the five business-level strategies discussed in Chapter 4 to determine which strategy the company you researched most likely applies. Determine how your experience with that company might change if it switched to one of the other four strategies (your choice). Explain your rationale

"Apple, Inc: Keeping the “I” in Innovation” Please respond to the following:

• From the second e-Activity and the case study, determine how market commonality and resource similarity impact Apple’s competitive standing in terms of its main rivals. Provide specific examples to support your response.
• Determine what additional steps Apple's competitors are likely to take and how Apple will most likely respond. Explain your rationale

"Fallacies and Errors in Sound Reasoning"  Please respond to the following:

There are several types of fallacies – equivocation, false authority, ad hominem, appeal to ignorance and bandwagon. Please provide two (2) different examples of advertising that show any of the above topics. Which of the above fallacies is used in each advertisement? Why do you think the advertisers used that fallacy in the ad? Did the advertisers use the fallacy effectively? If you were an advertiser, what would you have done differently to better use the fallacy?