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Disruptive innovation is a term in the field of business which refers to an innovation that creates a new market and value network, and eventually disrupts an existing market and value network, displa
Disruptive innovation is a term in the field of business which refers to an innovation that creates a new market and value network, and eventually disrupts an existing market and value network, displacing established market-leading firms, products, and alliances.
First, pick one of these disruptive innovations:
- Ford Model-T (disrupted the automobile market)
- Macintosh (created the PC revolution)
- eBay (created online auctions)
- Amazon (disrupted the retail market)
- Microsoft Windows (disrupted the computing market)
- Google search (disrupted the Internet)
- Wikipedia (disrupted the Encyclopedia/reference sources market)
- iPod and iTunes (disrupted music market)
- iPhone and App store (revolutionized mobile computing)
Then, in a 2-3 page paper, describe how these innovations were disruptive. Here are the required sections of the paper:
- Brief History of the Market (*the market in which the innovation falls under)
- Disruptive Innovation: _____________ (your chosen innovation)
- The New Market (*what the market looks like now as a result of the disruptive innovation)