Do not have large enough share of customer wallets (they do not spend as much with Moore as the company would have liked) Penetration rates Customer...

Do not have large enough share of customer wallets (they do not spend as much with Moore as the company would have liked) Penetration rates Customer Issues! Why is the churn rate higher than industry average? Why customers defect? Where do they go when they defect? Is Moore doing a good job satisfying all customer needs? Product line and mix need changing? Price sensitivity? Can IT help in accomplishing these tasks?