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QUESTION
Do you think Unilever could have pursued the same basic strategy 30 years ago? If not, why not, and what has changed to make it possible today?
Do you think Unilever could have pursued the same basic strategy 30 years ago? If not, why not, and what has changed to make it possible today?
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No I don't think Unilever could have sought after the same fundamental procedure 30years back on the grounds that the idea was not advanced and the information of the brand wasnot in advancement....