Domino's is seriously considering using autonomous vehicles to deliver pizza once they become available.

Domino's is seriously considering using autonomous vehicles to deliver pizza once they become available. If Domino's and Ford were to conduct a marketing research study on this, what do you think should be the objective(s) of this marketing research project? What kind of research would this be: exploratory, descriptive or causal? What data collection techniques would you suggest for this study? Justify and support your recommendations.