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QUESTION
Drivers of DemandForecast the drivers of demand in the market segments that were identified in Part 1. Note: These segments may differ from the market segments that are used to develop a marketing str
- Drivers of Demand
- Forecast the drivers of demand in the market segments that were identified in Part 1. Note: These segments may differ from the market segments that are used to develop a marketing strategy.
- Macroeconomic Factors
- Make predictions about how the drivers of demand could change. What macroeconomic factors could cause the drivers to change?
- Sensitivity Analysis
- Conduct sensitivity analyses to understand the most critical assumptions and to gauge risks to the baseline forecasts.
- What assumptions about your industry must be true for an accurate demand forecast?
- What items or events could cause your forecasts to change?
- Conduct sensitivity analyses to understand the most critical assumptions and to gauge risks to the baseline forecasts.
- Cite all sources in APA format
- This should not be more than 5 pages long.
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