Duane Knapp authority of building genuine brands, Marketing Assignment Homework Help

Somethingnew for our good class, now that you are sharing your thoughts about BRANDbenefits!

Aspart of your learning, listen to Duane Knapp, an authority of building genuineBRANDS. This one-minute tape sets a nice stage for the importance of BRANDING.You'll hear Knapp talk to the importance of having a passion for BRANDING,Brand Equity, etc. 

https://www.youtube.com/watch?v=M17eAWUvzO8 

You can hear additional perspectives about BRANDING from Duane Knapp bylistening to this 15-minute interview on Travel Talk Radio. You'll learnabout the BRAND "Promise" at http://www.traveltalkradio.com/ERIC/sep21_08/archives_sep21_08seg07.mp3

Come to the threads and share your previousperceptions of BRANDING and what you now see,especially after listening to Knapp.

How have Duane's perspectives modified your thinking about the BRAND?