Answered You can buy a ready-made answer or pick a professional tutor to order an original one.
Dubai Parks and Resorts (Company and Industry Analysis Report)
8 SOURCES1650 WORDSHAVARDThis paper is based upon hospitality marketing. I have chosen thetopic of a tourism-related company which is Dubai Parks and Resorts.You will have to analyze the company’s current, or generate new,services to cater to the tourists visiting their chosen destination.It is important that you describe the tourism in the destination andlink the current or new service back to these descriptions to justifythe service. You can be as creative as they wish in designing theservice and/or creating potential marketing collateral, provided theseare justified and explained. You are encouraged to provide examples ofhow the company fulfils all the above criteria (e.g. examples of thecompany’s advertisements). This is a business report, and must bewritten as such. All references must follow Harvard standard, soPLEASE FOLLOW THE GUIDELINES OF HARVARD REFERENCING THAT I HAVEUPLOADED FOR YOU. This report should be 2,500 words (not includingreferences, executive summary, and appendices). The report is to bewritten in Times New Roman, size 12, and 1.5 LINE SPACING. PLEASEFOLLOW THE RUBRIC AND OUTLINE TO ENSURE ALL AREAS ARE COVERED. Pleaseuse trusted peer reviewed sources from any websites, books, or thesources that I have given below.Required Readings/s
1. Kotler, P., Bowen, J., & Makens, J., (2013). Marketing forHospitality and Tourism. (6th ed.) New York: Pearson.Case Studies1. Fisher & Ryans (2001) Nintendo - The launch of Game Boy color, Ivey2. Deighton & Kindley (2013) Olympic rent-a-car US - Customer loyaltybattles, Harvard Business SchoolSuggested Reading/s1. Chaffey, D. & Smith, P. R. (2013) Emarketing excellence: Planningand optimizing your digital marketing (4th ed). New York: Routledge
- @
- 3 orders completed
- ANSWER
-
Tutor has posted answer for $48.00. See answer's preview
******************* *********** *************************************************** ********* is * ****** of ********* ***** ******* *** ******* directed ******* *** ******** of income ** *** *********** ******** ** ***** * **** at *** ******** ** *** *********** ******** such ** resorts ********* ********* ***** *** hotels ****** marketing skills to ******* ***** ******** and servicesBrief overview ** ***** ***** *** ********** eight **** ***** ***** ***** *** ******* was launched ***** ********** ** His ******** ****** ******** who ** the ************** *** ***** ******** of *** United **** ******** *** **** *** Ruler of ***** ****** ******** ** * ***** ******** *** entertainment *********** ** attend the ***** that *** ****** ******** resort **** ****** ** that ** will develop a ******* ********** international entertainment *********** serving * **** variety ** ******* ******** **** the Middle ********* mission is ** ***** **** growth *** return ****** entertainment ******** built ** internationally-recognized ******** *** ******** **** ********* demand ***** ***** *** ****** ******* ** making ********** *** ************** *********** in **** ** ***** ***** **** ************ ***** *** ******** to ****** *** ******* and ****** of ***** *********** *** to increase ******* figuresTheir ********** ********* ********* ** ** ***** ** ********* the ******** ** *** ******* and ******** the ********* ** ** ********* ****** ********* *** ********* planDubai ***** and Resorts ********* ********** ******** ******** * *********** ********** team **** **** ****** ** ******** *********** ******** *** ******* ** keenly ********* ***** ******* ****** ** ***** *** ******* ***** *** ********* ******* ** ******** ***** ******* ** **** ** ******** new plans *** ******** to ******** ********** ****** sections *********** ********** ** ******** on ********* ******* ********* on-line ********** *** ****** ***** initiatives Also Focus ***** marketing ******** on ******* ***** ********* **** ******* **** ** ***** appearance from *** *** ******** ****** **** *** *** tourist markets for Dubai **** as *** United ******* *** ****** ****** Russia *** ChinaThe ******* ** *** ************** tourism destination in Dubai ***** ***** Resorts is ****** characterized ** a **** ***** of ******** ******* **** ********* ******** ******** tourists ********* ******** ******* ******** and ********** ******** ** ** expected ** attract ** ********** ** ** million visitors ** 2017 *** start giving ******* **** **** **** will **** that *** ***** **** ******** ******* ** Dh 24 ******* ********* ********** ** tourism *** commerce ********* **** **** *** number ** overnight visitor **** *** ********* by ** percent ** a record ** 142 ********** activities ** **** ***** that ****** attract ********* *** cinematic ride ** ********** *********** *** adventure ******* ***** *** *** ********* ****** and *** ***** land ******* **** play * ***** **** ** the ****** ** *** ***** business ******** strategic ***** ***** *** management ******* on the ************ resources ** *** ******** *********** ******** and ********** ** people **** ** giving ****** space *** ******* ** develop ***** ****** *** ********* **** ********** that ****** ***** *** customers ** *** company’s ******** ******** resources ***** include ******** ********** *** ********* ******* looking ** ******** ******** ********** and ******** mostly tracking ********** ****** and analyzing ****** ** return adapting ************************* of ******* ****** ********** ** *** current serviceThe ****** *** ***** theme ***** ** **** have * ***** **** for ****** **** ******** ***** it will provide * ******** **** *** **** **** *** **** the ***** ** holiday *** celebrate **** *** ****** names ** Bollywood LEGOLAND ***** ***** **** ** the other **** ****** *** **** brick ** **** ** an *********** world ************ ******** *** youngsters **** ******* *** *** twelve River **** is centrally ******* and will serve ** a plaza arrival ******** it will feature an ***** ** ****** ************* *** ****** ******* *** ***** ***** ** ******* a themed ****** ****** will ***** ** tourists and residents ******* *** a ******* ******* ** a ********** ************** ********* ** *** ***** is expected ** be ******* 2016 *** ** forecast to ******** ******* ** *** ** billion *** **** **** **** ** **** positive **** *** ****** **** ** ********* **** **** *** together * **** *********** in-house **** *** a ***** ** ********* *** *** capable ** ********** ******* ******** *** ******** in line with ***** ******************* ********* *********** *** *********** ********* ** ******* serviceSegmentation targeting *** positioning comprises of ***** ***** ********* ***** ** decide ***** ********** ** ********* ***** **** ****** ***** ones we *** **** *** ****** ** ****** and ******* ********* *** ************ ** ********* *** ******** and communicating that ** **** **** *** ****** ********* ** **** *********** ********************* involves discovery of **** ***** ** customers with ******* needs exist In *** ***** ******** *** ******* some customers ****** ******* ** ******* *** ***** ****** *** ** concerned ***** ****** **** ********* **** focus ** ********* *** ***** ** one cluster of customers **** ******* have * ******** to ** more ************** ** **** ** define ***** ********* will ** most beneficial in differentiating ****** ********** ** ********* ********* **** ** ************ include: ***** the *********** ******** ***** refers ** personal records **** ** family **** ********* ****** ******* ********* ******** *** examples consumers on *** ******* prefer ********* *** ********* ****** The ****** one is ******** in **** **** ********* *** ***** The **** one is ** benefit ****** ***** ********* ********* have different ****** *** ***** and ********** ******* *** selection ****** depend on numerous ******** The ***** one is *** **** ******** sections serve *** manufacturer The ****** *** large *** ******* ** ******** ** **** The ***** *** ** ********* of *** company ** providing ******** ** the consumerPositioning ** the ***** hand ******** the targeting of *** ***** **** ********* fall **** three *********** ************* *********** ********* ***** ****** robust *********** ********* by upholding *********** ********** **** are ******** *** ***** to ******* reliable ******* ** *** ******** ** * considerably ***** price Customer-intimate ********* ** the ***** hand ***** ** serving *** particular ***** ** *** individual customer well *** *********** is ******* ******** *************** *********** ********* **** remarkable services **** *** ********** technology ************ ********* ********** ** ************ successfully do repositioning ** ** significant ** ********* how one's ***** and those ** competitors are ******** One ** *** **** ********** ** *********** ******** ******* *** service perception is ** **************** scaling ***** *** *** approaches ** **************** ******* ** the ***** ******** market they ******** ********** ** ******** and **** ask customers ***** ***** ******* of **** ********* *** **** ***** ** ********** rating approach *********** *** not ***** about their ********** of ****** of *** ********** ********** *********** advantage ****** when the ******* *** deliver *** **** benefits ** *********** *** ** a ***** **** ** ******* ******** **** ******* ***** ** ***** products ** ******** *** primary **** of *** ***** ** to achieve a *********** *********** advantageService ****** ******* ******** *** service ******* ** *** current serviceService ******** process ** *** **** ** ************* ******** ************ ***** not have **** **** ********* in ***** ****** ***** ******* ****** Service innovators ******** ************ ******* process ******** *********** ******** *** ******* ******** plans ** the ****** ***** ******** are ******** from the *********** ** ******* ********* ********** ********* *** ******* ********* ** all ****** ** *** service ******** process ** achieve active *** high ******** ******* ** *** ******** ********** areasDubai ***** *** resorts branding ** ****** ** *** full ***** ** ******* *** ********** *********** including *** ***** *********** *********** *** ******* ***** *** ********* ******** ***** ********* strategies ******** ******* social media ***** ********* which ****** customers *** ****** ******* ********** ** their ******* ***** ****** ***** ******* strategic planning *** ********* ** brand ***** ********** *** ******** to ***** ***** ******* *** **** but *** ***** ** annual ***** specific ** ******* ********* ** *** ***** levelTo improve *** quality ** **** ** ***** ***** ***** ********** *********** ********* ** the ***** ** front ****** ***** ****** ****** ************ high-quality **** *** beverage and good ************* between *** *********** in *** ***** Finally ** ********* *** ** control *** service quality ** by ********* *** ******** of ****** *** looking *** ***** *********** customers ***** *** wants *** ********* *** how their ************ *** loyalty ** *********** ** * ******** *** ******** or ******** that *** *** ********* *** customers **** them while a need ** a ******** **** *** ******** ** ******** ******** benefit The **** ***** ******** includes **** identification *********** ****** ************** and assessment of ******* *** **** ******** ******** Customer ***** **** ** treated as * *********** ** the ******** strategy **** ***** ********* current ***** ******** focus ** predict what customers **** ****** ** *** ****** **** if they discount the ******************* ******** satisfaction ** ******** ***** ******* ** *** hotel industry ******** **** the hotel ***** *********** ***** ******** ***** that ** **** **** **** ******* *********** ******* *** **** **** customer ******* by ******** churn rate and ** *** ****** **** ** ensured ** *********** and ****** ********* * ******** ********** **** ** ****** ******** ********* *** **** about *** hotel ****** out allowing **** ** provide *** ******** **** * ****** ***** of ******* **** needed *** ****** *** ****** wholeheartedly **** is ****** employees ** the hotel **** ******* *** ** ****** ******* ***** ******* fullyDistribution ******** ********* ************** ******** ******* and ****** ********* ********** *** *** ******* ******************** ******** **** *** hotel ****** *** ***** **** customers ***** ******* *** ******* ** create * **** distribution ******* the hotel opts to ***** ** ***** ** *** customers **** would be possible ** **** ******* * ***** ****** ******* ** ******* ************ ******* ** the ******** For ******* ** the customers prefer ** **** ***** ************ online **** ** ********** ******* ***** ** of ******* ** *** ***** **** can also ***** their *** *********** sales **** ** ******** and close ***** **** ************ ***** acts ** * marketing ************ *** ** an *********** individual ** ******* whose **** ******** ** ** act ** the ******* ******* *** ** *** ***** ***** and ****** *** ********* *** ***** ** ********* Agents take ********** of ******** ** ******** *** do *** ******** *** **** **** ********** **** ******* **** commission **** *** ***** services **** **** ******** ** *** hotel *** ************* selling on *** ***** **** ** ******* ** direct ******* ******* buyer *** seller ** ********* or ******* ***** conferencing It *** **** ********* and ******** **** *** ** ******** ********** **** ***** ********* and ************* technique **** ***** *** ****** ******** ************* *** ******** ************ ********* *** *********** strategy *** ***** is much **** focused ** ******* the ******* customers *** **** to ******* expected customers **** ********* regionsConclusionThe research ******* **** the staff owners *** ****** ** ***** ***** and ****** ***** ******* about *** ******* ***** of the ****** ********* *** *** was ** form * new ********* marketing **** *** *** ***** emphasizing on how the hotel ***** ******* their ********* *** **** ********* ******* are needed ** *** also ** provide * framework ** how the ***** ****** proceed with *** marketing **** ** **** aspects ** *** ******* ********* actions could be improved and what **** ** *** ********* **************************** JC **** ******* in ****** ********** barriers ** *********** *********** ************* Journal ** Tourism ******** **** ************* * *** Bok * **** ***** ********* strategy and *** ****** ** ******** ****** ************* ******* ** ************ *********** ********** **** ************* * *** ****** ** **** An ******** ** daily ********* ************ a ***** *** ********* ***** ********** ************* ******* of ************ *********** ********** 12(3) **************** I *** *** ** 2006 ********* **************************** ******** **** ************************ ******** as ***** marketing-decision tools ******* ***** *** ********** ************** ********* 47(2) **************** * *** Barden RR **** ************ ****** ** ***** ********* *********** *** ***** ************ *** ***** marketing *** ************* Journal of ******* ******** **** p33Bell ** 1993 ********* travel-management ****** and hotel-marketing ********** *** ******* ***** and ********** ************** ********* 34(2) ************* P ***** JT Makens JC *** * *** ***** * **** ********* *** *********** *** tourism **** **** ***** Saddle River *** ******** ************* * and ***** ** **** Customer ******** *** future ** *********** marketing International ******* ** *********** ********** ***** ***********
