During this year Proctor and Gamble introduced a new laundry detergent that eliminated the need to use multiple rinse cycles, therefore, could reduce...

During this year Proctor and Gamble introduced a new laundry detergent that eliminated the need to use multiple rinse cycles, therefore, could reduce the amount of water usage in a household (Dobkowski-Joy 1). They also did much advertising towards the PUR low cost water treatment to help consumers lessen water costs (Dobkowski-Joy 1). Their new approach to attract consumers in an economy where everyone wants to save money could have helped to result in the higher net sales for the year. (d) Why does P&G make a distinction between operating and non operating revenue?