Each student will prepare a report for Vice President of Marketing that identifies a company’sproduct for growth opportunities due to current demographic trends. Student must includefollowing sub he

Each student will prepare a report for Vice President of Marketing that identifies a company’s

product for growth opportunities due to current demographic trends. Student must include

following sub headings:

Company’s Current environment and identification of Product Growth Opportunity;

SWOTT Analysis of Product; Minimum of two External Environment Factors to include:

Current Demographic Trends; Competitive and Complementary Products; Target Market and

Importance of Global and Growing Ethnic Markets; Your Recommendation for Product

Growth Opportunity.

Paper should be 2 to 3 pages (does not include title and reference pages) with a minimum of four

credible sources. Remember...this assignment is a report to Vice President, so focus on concise

and key data. Company and product must be approved in advance.