Engineering and Technology Management Assignment: 2 Study on 3M Brand:

Engineering and Technology Management

Assignment: 2

Study on 3M Brand:

1.      Study the innovation evolvement (type of innovation) of the product/technology of the company (3M brand) for the last 16years (2000 -2016)

2.      Analyse the success of the innovation in the aspect of:

i.                    Marketing Signals

ii.                  Technology Signals

iii.                Applied innovation model.

3.      Analyse the reasons of innovation failure of the company.

4.      Give your opinion on the main factors that contribute to innovation success. The result of the analysis is based on the findings in (2)

Report Contents:

1.0. Introduction

2.0. Analysis of innovation success

3.0. Conclusions

11pages including references and bibliographies.