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Enterpreneurship Read: Start by reading Chapter 1 and 2 (step 1 and 2) of: INNOVATIVE ENTREPRENEURS’ WORK BOOK by Arcot Desai Narasimhalu from Institute of Innovation and Entrepreneurship, Singapore



  1. Start by reading Chapter 1 and 2 (step 1 and 2) of:  INNOVATIVE ENTREPRENEURS’ WORK BOOK by Arcot Desai Narasimhalu from Institute of Innovation and Entrepreneurship, Singapore Management University (attached). Quickly answer all the questions posed by the author throughout step one and two of the work book. Do all the exercises and be ready to apply all this knowledge throughout this unit. The learning from these two chapters (steps) will be crucial in determining the feasibility of your product or service. Moreover, by diligently doing the exercises you will be exposed to a step-by-step learning how to be creative. This will allow you to apply creativity in developing your entrepreneurship in present and  future professional projects as well as in real life. 
  2. To learn more about the market research process read:

 Part 1( Am passionate about serving small business owners, retail shops and entrepreneurs)

Answer the following question: What product or service do you want to market and why?

  1. Clearly specify what service or product you want to market based on your findings. Please explain in detail how you came to make this decision, including the steps you followed. Briefly comment on your market research plan and the results of all the tests and exercises you have done in the previous as well as this unit to help you reach your final decision. SHOW that it is an informed decision based on your work in this unit. Provide explanations on how your innovation could become the success you want it to be. 
  2. Please explain how you as an entrepreneur are conducting market research of your product or service.  Ask at least one question that will engage your peers and will provide you with a sampling of what your potential clients (peers) are looking for in the product or service that you have developed. Engage them.

Minimum of 150 words. 

Part 2

Research, design and plan conducting a market research for your product or service, following the six step process. Write a minimum 250 words essay.

Remember, this task is to explain how, and not what needs to be done. Follow the six steps as your initial guide, research, apply your knowledge from other readings in this unit, indicate your approach and ask at least three questions that you would want to ask your potential clients.

Length: a minimum of 250 words. Observing APA and providing at least three references are required (and no, Wikipedia would not count as one).

Part 3

This is an unstructured entry. Just share what you learned. For those of you who would benefit from having specific questions to answer, you may want to respond to these questions:

What have you learned about your product or service in this unit?  How did you learn it? What went well and what would you want to improve in the future? How did you give and receive feedback? What did you learn about yourself in the process? What does your product or service tell about you?

Minimum of 250 words.

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