eting, How did Old Spice use classical conditioning in its original 2010 quot;Smell Like a Man, Manquot; campaign to influence consumers' attitudes?...

In marketing, How did Old Spice use classical conditioning in its original 2010 "Smell Like a Man, Man" campaign to influence consumers' attitudes? Identify the conditioned stimulus, unconditioned stimulus, and conditioned response in this situation. 

Video link: https://vimeo.com/23901043