Every buying decision has a motive behind it. Contrast emotional vs. rational buying motives. Give an example of when you were influenced by one or the other? How about when you had a combination of t

Every buying decision has a motive behind it. Contrast emotional vs. rational buying motives. Give an example of when you were influenced by one or the other? How about when you had a combination of the two motivations.  Switch to a business scenario, Is it ethical to allow a business customer to buy for patronage motives when some of your products may not be the best choice for them?