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Example - If you picked the Happy Hobby Horse Club as your choice in the private club category, you cannot pick another organization identified as a private club. You would analyze the Happy Hobby Ho
Example - If you picked the Happy Hobby Horse Club as your choice in the private club category, you cannot pick another organization identified as a private club. You would analyze the Happy Hobby Horse Club using headings to separate your answers for key audience(s), key messages, tactical outreach, materials, and opinion.
CATEGORIES
1. Nonprofit
2. Public Sector / Government
3. Retail
4. Banking
5. Real Estate
6. Private Club
7. Hospitality
8. Agricultural
9. Private K-12 School
10. Private University
11. Publisher
12. Religious Organization
13. Airline
14. News Broadcast or Print
Key Audience(s)
Who does the organization/individual want to influence and how do they reach them?
Key Messages
What messages are they currently sending that you believe resonate most strongly with their target audiences?
Tactical Outreach
How do they get their message(s) to their audience?
Materials
What types of materials or methods are your choices currently using to convey their messages to their audiences?
Opinion
In your opinion, are they effectively communicating their message to the largest possible audience or could they improve on their techniques? Explain.
