Experimentation in business has an important role in an organization’s strategic decision making. However, experimentation is not needed for all business decisions nor is it appropriate for many bus

Experimentation in business has an important role in an organization’s strategic decision making. However, experimentation is not needed for all business decisions nor is it appropriate for many business types. Discuss the importance and appropriateness of experimentation in marketing research by providing examples of other businesses that have used experimentation successfully or unsuccessfully in their marketing programs. Illustrate the similarities, differences and success levels of your examples with the BEworks’ case.