explain and compare corporate public relations subfunctions to public relations agency subfunctions.

*** ************ ** Public *************** ** ***** deeper **** the profession we ***** **** ** ********* you to the subfunctions or *********** ****** ****** ********* ***** ** *** ****** ********* ******** ** * ***** ******** profession ************ **** ************ ***** ************ are ***** independent units ****** ** organization sometimes ********* ** ****** relations *** ********* reporting ** other ************** ***** such as ***** ********* ** human ********* Learning the ************ *** the lexicon of terminology ********** with this function is crucial ** ************* *** to ****** ** ********** *** ********* ****** ********* ******** *** ********* ************ **** ** ********* ** **** detail ***** ** this ************** ***** are **** subfunctions **** **** up public ********* **** ****** ***** ******** *** ***** ***** ********* *** ****** ********* ** “in-house” ** * **** ** *** ************ or ******** ** functions ** ****** ************* ******* ** ************ *** *** ******* ******* *** second **** of *********** ** ********** **** the ****** relations ******* *** ******* is ** ****** ************* ** a specific **** ** **************** Corporate ****** ********* SubfunctionsIt ** important ** **** **** **** subfunction *** ****** ********* ** ************** structure *** **** ** we ******* ** ******* 5 *************** Factors *** Excellent ****** Relations" ***************** ******* ************ to ********* Public Relations” ********* the public ********* ************ ******* and *** ********** *** even one ******* is responsible for **** ** all ** ***** ********** ***** ************* ************ ***** **** ******** locations ***** ******** *************** **** ********* **** ******** ***** ******** just *** ** ***** ************** ** ****** relations ********** *** ****** ********* ******** ** ********** **** a separate ********** handling **** of *** ********************** ManagementIssues ********** ** ******** the **** ********* *********** ** ****** ********* ****** management is *** **************** problem-solving management-level function *********** *** *********** ******** ****** ******** ******* *** ***** ********* issues **** ***** ****** *** organization Issues ********** ******** * ********** ********* of research ************* ********** *** **************** ******** *** ******** model *** management ************* ************ media relations *********** ** ****** *** **** ******* portion ** ****** ********* that ** organization ******** ******* ** ***** ******** **** ******** ***** *** media ********* subfunction ** a ******* ********* ******** ******* ** ** based ** *** ********* ***** ** ********* ****** ********* materials ** ******* Outputs *** ***** ******* to ******* *** ******** ** ******* ******* **** releases ******** brochures ***** news ******** for *** ********* media ****** **** ****** *********** *** ***** press kits *** ****** ***** ******** *************** *********** the **** ******* the ********* ********* *********** ** *********** *** ************ *** *********** ************* with ** **************** *********** ******** this ********* ******* a ******** community ** ** the ******* ** manufacturing facilities **** their *********** ********************* and ********* ****** ************** *************** *** ********* ** ************* ******** ***** ** ******** *** a ********* ****** ************** ******** are **** ** *** ****** relations ************** ******* *** ************** *** of **** ******** ************ ** **** ** * **** ** ****** *** to report ** ***** ******** *********** ******* *** public ********* *********** *********** for this ********* usually ** ****** *** CSR **** ** department *** often ** ******** **** or managed ** ********* relationsFinancial and Investor ************* ******** ** not ******* **** public relations ** *** function responsible *** ******* an **************** annual ****** quarterly ******** ********** and communicating with investors *** ****** ******** **** **** of ****** ********* ******** ******** experience with accounting *** financial ****************** *********************** ************** ** **** known ** ********** ********* communications ** ********** ************** ********* and product ********* ********* *** specific ****** consumers is the ***** ** **** subfunction ****** ********* strategies and ******* *** used ********* ******* a ***** agentry ***** ***** ** increase ********* *** persuade ********* to try or *** * ******* ***************** ********* and ****** Affairs ********* *********** ****** affairs ** ** ************ *** *** ****** ** ******** ** * ********* ** ********* ***** which ** ************ **** communicate Government ********* handles *********** ************* with **** ********** ******** *** ********* and elected ***************** RelationsMaintaining ** effective *** satisfied ********* ** *** job of ******** relations ****** ********* professionals who ********** ** ******** relations **** *** ******* responsibilities ** ************* with ******************* ******* ********** ********** ************** ***** *** ************ Public ********* ****** SubfunctionsIn ******** ** *** general ***** ********* ********** ******* ** **** public ********* agencies ***** *************** ** ************ commonly existCrisis ManagementCrisis ********** ******** **** ******** *** *** ******** ** emergency situations Organizations have a **** *** ***** ******** plans *** **** and ******** *********** provided to the news ***** **** public relations ******** specializing in ****** ** **** management ***** ******* *** ********* in the **** of * **************** an ******* ** *** ********** ********* ** ****** ******* **** of *** *********** an ******** ******** **** *** also ** ***** ********* ******** **** expertise **** *** ******** *** ***** they *** ***** ** communicate *** maintain relationships **** legislators press *********** and ***** governmental ********* **** often ******* educational ********* ****** ******** *** research to ***** ** ********** ** ****** ** clientsMember ************ ****** ********* *********** ***** ** ****** ********* ** *** **** ******* ** *********** *** maintaining good ************* **** ******* ** an ************ ***** ******* *** ** ****** donors members ** ******** ** ******* groups ** virtually *** ***** distinguished ** * *********** and ********* ********************* *** *************** ****** relations subfunction ** development fund-raising often overlaps **** member ********* ** that ** ***** ** ***** ******* ************ ** *** **** ** ********* ********* ** ********** grantsPolling and ResearchPolling *** research *** ******* *** ** such ** extent ****** ****** ********* that *********** firms exist to ******* these ********** **** **** ******* on a contract ** retainer ***** It should ** noted ******* **** **** ***** ************* ***** have their *** ******** ***************** ****** *** ** more ****** ********* ****************** Entertainment *** ****** Public ******************** ***** of ****** relations exist as ****** ********* ************ *** each of these very ***** industriesAdvertisingAlthough *********** ** a separate ********** from ****** relations it ** usually employed ** part ** * ****** ********* ********